Business Analysis of HydroCan Essay -- Consumer Market Businesses Reta

Business Analysis of HydroCanOverviewThe company HydroCan is formulatening to despatch a impudently type of lawn car product called StaGreen. They have chartered a consulting separate called Stone Age marketing Consultants to create a grocerying plan to launch there new product. They cant decide mingled with launching the product to the consumer market or the commercial message market. So interrogation is conducted on both markets to determine where the product should be marketed to.The ProductThe StaGreen is a chemical fertiliser created to improve your lawn but with a unique win that no other lawn c atomic number 18 product has. The fertilizer reduces the need for manual of arms watering on most types of grass by 40%.The Consumer commercialiseThe consumer lawn c atomic number 18 market is a very expensive market with Canadians expenditure $2.3 billion in 1995. Not only does the consumer market have spunky spending, it also has high competition. StaGreens competitors would be Scotts Turf constructor , Scotts Miracle-Gro, and Ortho . These three products control 50% of the positive consumer market. Lawn care products are mainly sold in three types of stores dissolve stores, specialty stores, and shell improvement stores. The most lucrative of the three are tax deduction stores because in 1994-1995 it is estimated that 60% of fertilizer sales were purchased in discount stores. This is a round comparison to 30% in specialty stores and 10% in domicil improvement stores.The Commercial MarketThe commercial market is mainly stubborn of Golf co... Business Analysis of HydroCan Essay -- Consumer Market Businesses RetaBusiness Analysis of HydroCanOverviewThe company HydroCan is planning to launch a new type of lawn car product called StaGreen. They have hired a consulting group called Stone Age Marketing Consultants to create a marketing plan to launch there new product. They cant decide between launching the product to the consume r market or the commercial market. So research is conducted on both markets to determine where the product should be marketed to.The ProductThe StaGreen is a chemical fertilizer created to improve your lawn but with a unique benefit that no other lawn care product has. The fertilizer reduces the need for manual watering on most types of grass by 40%.The Consumer MarketThe consumer lawn care market is a very pricey market with Canadians spending $2.3 billion in 1995. Not only does the consumer market have high spending, it also has high competition. StaGreens competitors would be Scotts Turf Builder , Scotts Miracle-Gro, and Ortho . These three products control 50% of the total consumer market. Lawn care products are mainly sold in three types of stores discount stores, specialty stores, and home improvement stores. The most lucrative of the three are discount stores because in 1994-1995 it is estimated that 60% of fertilizer sales were purchased in discount stores. This is a large c omparison to 30% in specialty stores and 10% in home improvement stores.The Commercial MarketThe commercial market is mainly fixed of Golf co...