Mcdonald’s Healthier Happy Meals Essay

In order to successfully make these changes McDonalds hired a look for group to accept an extensive research and present them with a cost effective solution. The enquiry Questions The questions the gild had to look into to resolve this issue was * How thunder mug they make the repasts for the children healthy while maintaining the comfort station that truehearted nutrition is known for? * How can they deletion the calories from their existing meals? * How can they make healthy food desirable to children? * How can they keep these fitter options cost effective? * What would be the best merchandising scheme to launch these healthier changes?The Hypothesis A hypothesis explores a supposition or proposed explanation made on the basis of limit evidence as a starting point for further investigating (Merriam-Webster, 2013). In the exploration to raise a question and find an answer, the company has to face the question how can they make the meals for the children healthier while maintaining the convenience that fast food is known for? Through the years McDonalds has added a couple new features to their menu like a wider selection in desserts, a value menu, and select new refreshing healthier choices to their fast food chain.But the question now is, how can they further jazz the calories from these meals? Yes, McDonalds has gained a fine respect in the fast food industry for upgrading to healthier choices, but now the kids menu may imply some revamping on their own. If the regular menu can provide healthier choice selections like salads, less than 400 calories, and weight watcher approve items, what can they do about happy meals? A solution to providing a healthier selection is to offer a more beneficial meal that kids can enjoy.Apple bags, celery sticks, carrots, reduced milk, baked instead of deep-fried items and healthier meat. Those ar just a couple of suggestions to an issue that is at large(p) to solve. The main purpose is to change the world one step at a time, and healthier living for is the new road to take. The Variables Local societies ar becoming more health conscience and looking for healthier options when tone ending out to eat. Even though McDonalds did not follow the customary approach by luring people in through the use of noted celebrities, people felt that offering toys with their cheerful Meals were unacceptable.The variables in a research scenario are considered to be unconditional (IV) and dependent variables (DV). In this research scenario the independent variables are the food and the marketing strategy, while the amount of calories and interest of the children are the dependent variables. Many children were attracted to McDonalds Happy Meals for the toy they got with it and this is what their marketing strategy revolved around. In April 2012, The Times released the article Why were eating fewer happy meals.The articles main heighten was McDonalds use of toys with their Happy Meals and the use of a c lown who is hell-bent on the creepy mission of luring children into McDonalds, where theyll be fattened up and gear up for a lifetime of regular fast-food dining visits (Tuttle, 2012, p. 1). Along with improving their Happy Meals, McDonalds has also changed their marketing strategy. They still offer the toys but it is no longer their main focal point. Instead they now show Ronald McDonald play around, participating in healthy activities and proclaiming that a healthier life path is a lot of fun.